An Interesting M&A Deal

Blade is making a big move. The company is selling its passenger division—the helicopters you probably associate with the brand—to Joby Aviation.

The twist? Blade will rebrand as Strata and go all-in on organ transportation, which already brought in $36M in Q1 alone.

Here are the deal details:

  • Joby Aviation will acquire Blade’s passenger division for up to $125M (cash or stock).

  • The deal includes Blade’s U.S. and European operations, lounges, terminals, and the brand itself.

  • Blade’s passenger unit will run as a stand-alone entity inside Joby after closing.

  • Market reaction: Blade stock jumped 27% to $4.82, while Joby rose 17% to $20.05.

  • Joby CEO JoeBen Bevirt cited regulatory momentum, noting that commercialization may accelerate in the U.S., with some aircraft testing already approved in Dubai.

With this divestiture, Blade shifts its focus entirely to medical logistics, a business already accounting for the bulk of its revenue.

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